Quality will greatly affect the cost and target market of your product and its potential customers. In this class you will break down the components of selected types of bags and analyse its construction methods, patterns and accessories to better understand how to differentiate quality. This will enable you to design and produce with an intended target consumer in mind. Funding Period: 1st March 2021 to end Feb 2024

This course will cover the concept, ideation and creation of a cohesive look using a variety of different styles and bags. You will study current trends in bag design, identify a customer base, and prepare mood boards while referencing iconic bags. This unique course will teach you how to create seasonal collections for your market. Funding Period: 1st March 2021 to end Feb 2024

Drawing is an important part of the ideation process as you develop your designs. This course will teach you how to sketch out selected types of bags in proportion and detail including its components. At the same time, you will learn how to identify iconic bags and take key points of measurements which will enable you to develop your own bag designs from there. This course will perform as a foundational entry into design drawing for bag design. Funding Period: 1st March 2021 to end Feb 2024

This module will cover all facets of branding ranging from definition, brand DNA, identity and an opportunity to study the success of exemplary bag brands. We will illustrate and understand the definition of consumer and what shapes their persona. This module will also give students a chance to conduct market research in the bags industry and interpret and analyze the data collected to understand trends and market positioning. Students will delve into the understanding of the role of a fashion buyer/ merchandiser in the bags industry. We will create a merchandising plan for a bags brand and conduct a quantitive and qualitative analysis on how to calculate OTB, with the goal to optimize profit.

In this Creating a Digitalised Customer Experience in Retail course on how to become an influencer, you will learn the essential skills and strategies needed to build your personal brand and effectively engage with your audience across various social media platforms. The course covers topics such as identifying your niche, creating compelling content, and utilizing storytelling techniques to connect authentically with your followers. You will also explore best practices for growing your online presence, collaborating with brands, and leveraging analytics to measure your impact and success.

Whether you aspire to be an  influence in fashion, lifestyle, fitness, or any other field, this course will empower you with the knowledge and tools to establish yourself as a successful influencer and make a meaningful impact.
 

Briefcases are a formal bag commonly used by men as part of traditional office wear carrying documents. Modern-day needs have modified it into a laptop bag. In this course, you will learn how to draft a basic lined soft briefcase. One of the hardest bags to sew due to its construction needs, your technical skills will be improved greatly after this course.

Clutch bags are a timeless piece of design used since the Middle Ages. Once made for its portability, the clutch bag has since become a fashion item and cultural phenomenon. This module will teach you the ins-and-outs of constructing a basic clutch bag, from drafting to stitching of a complete bag.

A classic and casual bag style, the hobo bag is a casual bag shape that is young and timeless. Historically made in the shape of a crescent with straps that accentuate a slouch when worn on shoulders. You will learn to draft a simple design with the given specifications and measurements. From here you will be able to make modifications to its design and learn to stitch your bag with lining.

Step into the world of Tembusu Institute’s leather workshop courses. Learn the art of hand-sewing with our comprehensive course on crafting a leather wallet or card holder. From drafting to selecting the finest leather, we'll guide you through every step of the process. This includes drafting, cutting and assembling. Acquire essential techniques and create a beautiful, high-quality product that you'll be proud to show off. Enroll now and join the world of leather goods crafting with the joy of creating one of the most popular and in-demand leather goods.

Choosing the right material is crucial for structure and for the item to perform as intended. Leather is the most common type of material in bag design and in this class you will learn in depth what makes this material a popular choice and how to differentiate different types of leather and its individual characteristics. On top of that, you will also learn about leather alternatives and its role in bag design.

This course uses a Virtual Fit Computer-Aided Design (CAD) software to create bag design samples virtually. This software enables you to make quick changes and modifications to design, material and colour with ease and see it rendered in full 3-Dimension. The benefit of this software is to cut down your production costs as sampling different bags designs and sizes can be completely done virtually. This course will teach you how to use this software to better facilitate your design process.

Discover the art of crafting your tote bag at our bag making workshop. This course provides a unique hands-on experience to make your very own leather tote bag under the guidance of our professional trainers. You will gain the foundational knowledge you need to select the right materials and understand what you need to accessorise your tote bag in order to make it uniquely yours. Don't miss this opportunity to master the art of bag making in Singapore!

Our Digital Marketing (SEM) in Retail gives you a comprehensive understanding of Search Engine Marketing (SEM), a powerful tool for businesses to increase visibility and drive traffic to their websites through paid advertising on search engines like Google and Bing. SEM enables businesses to target users actively searching for relevant products or services, delivering ads directly to those most likely to engage.

This course will cover essential concepts, including pay-per-click (PPC) advertising, ad auction mechanics, keyword targeting, campaign optimization, and conversion tracking. You will learn how to set up and manage SEM campaigns effectively, monitor their performance, and understand how SEM complements other digital marketing tactics, like Search Engine Optimization (SEO). While SEO focuses on organically improving search engine rankings over time, SEM provides a faster way to gain visibility and drive traffic through paid methods.

Our Search Engine Optimization (SEO) to Boost Retail Sales course teaches you how to improve your website’s organic search rankings using techniques like content optimization, relevant keywords, and enhanced site structure. The aim is to draw in visitors organically, without spending money on ads to appear in search results.

We will explore key topics such as keyword research, on-page optimization, technical SEO, and link-building strategies through practical examples and real-world case studies. Additionally, you will learn to use analytical tools such as Google Analytics to track and understand website performance and user behavior.

Our Digital Marketing (Inbound Marketing) for Retail course will teach you how to attract and retain customers through valuable content and experiences. You will learn to create engaging and helpful materials, such as blog posts, videos, and social media posts, that solve your target audience problems.

By providing useful information, you can attract potential customers to your website or social media platforms. You can nurture those relationships through email marketing and other personalized communication. Inbound marketing aims to build trust and credibility, ultimately leading to more conversions and loyal customers.

Our Digital Marketing Social Media Marketing for Retail course provides an in-depth look into social media marketing on Meta platforms, including Facebook and Instagram. Designed for those looking to leverage the power of these popular networks, the course covers key strategies for building brand awareness, increasing engagement, and driving conversions. We will explore essential topics, including audience targeting, content creation, ad campaign management, and data analytics.

Through practical exercises, you will learn how to craft compelling content, optimize ad placements, and use Meta's robust analytics tools to measure campaign effectiveness.

Duffle bags were historically popularized in the military as heavy materials were used to enable service men to carry their items easily in a barrel like bag with just 1 opening. But in contemporary times, duffle bags are a common bag style used in casual to formal settings with a variety of materials. This course will teach you to draft a barrel duffle, cut the appropriate material and stitch the bag with lining. This course will also cover the techniques of sewing zippers.