(SCTP) WSQ Advanced Certificate in Retail (Marketing)
Advanced Certificate
Retail
The (SCTP) WSQ Advanced Certificate Retail (Marketing) trains and equips job seekers with key digital marketing skills for the retail industry. The course covers specializations like SEO, SEM, Inbound Marketing, Social Media, and Brand Strategy. Further online content is provided for continued learning.
Overview
(SCTP) WSQ Advanced Certificate in Retail (Marketing)
Digital marketing was the area that retail companies felt the need to grow most in. In this advanced cert, we seek to train and place trainees by equipping them with appropriate digital marketing skills in order to make them future ready.
Digital Marketing is a crucial role for SMEs; SMEs do not have the luxury of having specialised Marketing roles. The aim of this advanced certificate is to help job seekers accumulate the skills required for the many marketing specialisations such as SEO, SEM, Inbound Marketing, Social Media Marketing, and Branding Strategy in order for them to have skills ready to add value to retail companies. Furthermore, Tembusu Institute will provide additional online content beyond the courses to help them brush up their skills as digital marketing requires consistent trial and error, and understanding the experience of the end user is critical to ensuring that marketing meets the intended objectives.
The Details
Total Maximum Months
Full Time: 1.5 Months Part Time: 3 Months
Mode Of Learning
Blended
Career Opportunities
Digital Marketer
SEO Specialist
SEM Specialist
Content Manager
The Tembusu Institute Difference
Practical Industry Knowledge
Everything you learn at Tembusu Institute can be applied to your professional life in fashion and will be taught by industry practitioners through interactive workshops, whether online or in Tembusu Institute's Sewing Labs.
Global Network of Entrepreneurs and Experts
Our partners and advisors are as close to home as Thailand or Japan and as far as Italy or the UK. Tap into a professional community built over decades of industry immersion.
Post-Graduate Career Support
Our career support connects you to jobs available on the market, opportunities for further studies, and resources to help you start your own brand.
Our Digital Marketing (SEM) in Retail gives you a comprehensive understanding of Search Engine Marketing (SEM), a powerful tool for businesses to increase visibility and drive traffic to their websites through paid advertising on search engines like Google and Bing. SEM enables businesses to target users actively searching for relevant products or services, delivering ads directly to those most likely to engage.
This course will cover essential concepts, including pay-per-click (PPC) advertising, ad auction mechanics, keyword targeting, campaign optimization, and conversion tracking. You will learn how to set up and manage SEM campaigns effectively, monitor their performance, and understand how SEM complements other digital marketing tactics, like Search Engine Optimization (SEO). While SEO focuses on organically improving search engine rankings over time, SEM provides a faster way to gain visibility and drive traffic through paid methods.
Registered Title:Digital Marketing (SEM) in RetailSSG Approved Training & Assessments Hours:16:00Training Hours:14:00e-Learning Hours:01:00Assessment Hours:01:00View Module
Our Search Engine Optimization (SEO) to Boost Retail Sales course teaches you how to improve your website’s organic search rankings using techniques like content optimization, relevant keywords, and enhanced site structure. The aim is to draw in visitors organically, without spending money on ads to appear in search results.
We will explore key topics such as keyword research, on-page optimization, technical SEO, and link-building strategies through practical examples and real-world case studies. Additionally, you will learn to use analytical tools such as Google Analytics to track and understand website performance and user behavior.
Registered Title:Search Engine Optimisation (SEO) to Boost Retail SalesSSG Approved Training & Assessments Hours:16:00Training Hours:14:00e-Learning Hours:01:00Assessment Hours:01:00View Module
Our Digital Marketing (Inbound Marketing) for Retail course will teach you how to attract and retain customers through valuable content and experiences. You will learn to create engaging and helpful materials, such as blog posts, videos, and social media posts, that solve your target audience problems.
By providing useful information, you can attract potential customers to your website or social media platforms. You can nurture those relationships through email marketing and other personalized communication. Inbound marketing aims to build trust and credibility, ultimately leading to more conversions and loyal customers.
Registered Title:Digital Marketing (Inbound Marketing) for RetailSSG Approved Training & Assessments Hours:16:00Training Hours:14:00e-Learning Hours:01:00Assessment Hours:01:00View Module
Our Digital Marketing Social Media Marketing for Retail course provides an in-depth look into social media marketing on Meta platforms, including Facebook and Instagram. Designed for those looking to leverage the power of these popular networks, the course covers key strategies for building brand awareness, increasing engagement, and driving conversions. We will explore essential topics, including audience targeting, content creation, ad campaign management, and data analytics.
Through practical exercises, you will learn how to craft compelling content, optimize ad placements, and use Meta's robust analytics tools to measure campaign effectiveness.
Registered Title:Digital Marketing Social media Marketing for RetailSSG Approved Training & Assessments Hours:16:00Training Hours:14:00e-Learning Hours:01:00Assessment Hours:01:00View Module
In our Digital Marketing Strategy: Increasing Brand Awareness and Presence in the Online World course, you’ll learn how to create a strong, recognizable brand and increase its visibility to reach your ideal audience. This course covers key elements of branding, such as developing your brand identity, defining your unique value, and crafting a consistent brand voice. You’ll also explore strategies for increasing brand awareness through social media and content marketing, helping you connect with customers and stand out in a competitive market.
Registered Title:Digital Marketing Strategy: Increasing Brand Awareness and Presence in the Online WorldSSG Approved Training & Assessments Hours:16:00Training Hours:15:00e-Learning Hours:00:00Assessment Hours:01:00View Module
In this Creating a Digitalised Customer Experience in Retail course on how to become an influencer, you will learn the essential skills and strategies needed to build your personal brand and effectively engage with your audience across various social media platforms. The course covers topics such as identifying your niche, creating compelling content, and utilizing storytelling techniques to connect authentically with your followers. You will also explore best practices for growing your online presence, collaborating with brands, and leveraging analytics to measure your impact and success.
Whether you aspire to be an influence in fashion, lifestyle, fitness, or any other field, this course will empower you with the knowledge and tools to establish yourself as a successful influencer and make a meaningful impact.
Registered Title:Creating a Digitalised Customer Experience in RetailSSG Approved Training & Assessments Hours:16:00Training Hours:15:00e-Learning Hours:00:00Assessment Hours:01:00View Module
Certificate Issuance
Upon successful completion of each module within the course, you will be awarded the Workforce Skills Qualification (WSQ) Statement of Attainment (SOA) by SkillsFuture Singapore. After successful completion of all modules within the course, you will be awarded a (SCTP) WSQ Advanced Certificate in Retail (Marketing).
To enrol, you must fulfil the following requirements
1
Aged 21 years and above
and
2
Posses at least GCE ‘N’ Level with minimum grade C6 for 3 subjects, including English and Mathematics
and
3
ALL Students are required to have basic computing skills – i.e., able to turn on the laptop, use the mouse, drag and drop files, use online search engines for research; and be a competent user of Microsoft Office.
Graduation
To graduate, you must fulfil the following requirements
1
75% attendance rate of total training hours per module
and
2
Be found competent during written, practical and oral assessments
International Students
To enrol, you must fulfil the following requirements
1
Aged 21 years and above
and
2
High School Diploma equivalent to GCE ‘N’ Level with minimum grade C6 for 3 subjects, including English and Mathematics
and
3
IELTS score 4.5 or TOEFL score 32
and
4
ALL Students are required to have basic computing skills – i.e., able to turn on the laptop, use the mouse, drag and drop files, use online search engines for research; and be a competent user of Microsoft Office.
Graduation
To enrol, you must fulfil the following requirements
1
75% attendance rate of total training hours per module. Student Pass Holders – a minimum of 90% attendance per month will be required.
and
2
Be found competent during written, practical and oral assessments
Do take note of the following things you are required to have for both class and their assessments. Please check if all of these stated below are in working condition before registering for class.
Laptop
Webcam
Working mic on a laptop or actual mic
Smart Phone capable of accessing their respective app stores
Most definitely! Upon completion of your SCTP Advanced Certificate, you will be awarded a hardcopy WSQ Advanced Certificate from SSG, and you can also access the softcopy via your MySkillsFuture portal!
The courses are conducted in the form of lectures, discussions, demonstrations, case studies, practical exercises, and hands-on activities. You will then be assessed on the work you have done with a final evaluation at the end of every course.
