(SCTP) Advanced Certificate in Digital Retail

This course aims to help learners identify consumer trends, and behaviours on app data or based on shop buying patterns. Learn to interpret data models to analyse key customer sales data and predict new buying patterns based on changing environments.

Trainees will acquire knowledge in big data collection and derive outcomes from these datasets. They will be exposed to data analytics and visualisation tools to help make better decisions using the data sets provided. The class will also dive into different strategies of collecting data.

In this course, trainees will be taught how to reimagine their retail space to turn it instagrammable worthy. What this means is to reimagine the way customers flow into the retail store and to use visual merchandising online to create experience which can compliment the purchasing decision. Trainees will also learn how to create social media to assist with the sales process in the physical store.

Welcome to the course on Curating a Personal Shopping Experience using TikTok! In this course, you’ll master the art of crafting a unique and personalized shopping journey for each customer, tailored to their individual needs, preferences, and lifestyle, all through the dynamic platform of TikTok. You’ll dive deep into product and service knowledge, stay ahead with current fashion and lifestyle trends, learn to accurately assess and define a customer’s profile, and develop customer relations through impactful communication. Moreover, you’ll explore how to harness TikTok’s innovative features for effective wardrobe management and engagement. By the conclusion of this course, you’ll possess the expertise to deliver a memorable and delightful shopping experience that stands out. Prepare to transform your shopping encounters on TikTok!

This course considers the retail environment during the post-pandemic, and the ever-evolving nature of retail such as BOPIS and having less square footage to operate. Trainees will review the new facets of retail on digital platforms. The course will go through case studies on physical retail transformation to other formats and how companies have successfully adapted to it.

As the boundaries between online and offline converge, this course will empower and upskill sales associates with the new era of selling. The course begins with an understanding of how the retail landscape is transforming and moves on to cover the key skills that a sales associate of the new era of retail evolution needs to acquire and adapt to.

Dive into the digital era with a cutting-edge Omni-Channel strategy that’s essential for your business’s growth. Understand the art of tracking leads from their source to conversion, a pivotal element in refining your decision-making and strategic planning. This course is designed to transform your team into e-commerce wizards, uncovering the vast landscape of digital platforms available. You’ll gain hands-on experience with social media tools to boost sales and maintain customer engagement, leveraging data analytics to enhance both the sales journey and the post-purchase experience. Join us to master the digital domain and propel your business into a new realm of success.

Dive into the essentials of Customer Relationship Management (CRM) in this comprehensive introductory course designed for individuals eager to enhance their CRM skills. Whether you're a small business owner, a marketing professional, or a sales associate, this course will equip you with the foundational knowledge and practical skills needed to effectively implement and manage CRM tools.

This course seeks to equip marketing executives with a foundational knowledge in digital marketing, and its impact on growing sales. Discover a wide variety of digital marketing platforms including Google, Facebook, TikTok, LinkedIn and more, and learn from case studies how digital marketing has empowered businesses to accelerate growth.