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Fashion Brand Management

Online Short Course Fashion Business Apparel Design and Product Development
In this hands-on class, learn the importance of branding and create your own brand marketing strategy with your own unique selling point (USQ).
Overview
Branding can play a significant part to make your brand stand out from the crowd, particularly in competitive markets. You will have an intensive, interactive, hands-on understanding of how to create your own brand from scratch including your brand name, logo, identifying your unique selling proposition, identifying your target market, brand positioning and developing the sales and marketing strategy. Funding Period: 1st March 2021 to end Feb 2024

The Details

  • FOR SKILLSFUTURE CLAIMS

    Registered Title: (SCTP Fashion Brand Management )

    TPGateway Code:TGS-2023021074

  • total hours

    26:00

  • Mode of Learning

    Online

Curriculum

Course Duration

SSG Approved Training & Assessments Hours:26:00 Trainer Facilitated Hours (On Campus/Virtual):16:00 Self-Directed E-learning Hours:08:00 Assessment Hours:02:00
Objectives
  • Identify own strengths and weaknesses to establish fashion brand
  • Identify target market clearly and concisely
  • Create the brand Unique Selling Proposition (USP)
  • Create a meaningful brand name that relates to the product
  • Develop the brand personality
  • Compare and establish the brand positioning
  • Identify the brand icons specific to your brand
  • Design a sales and marketing strategy
Key Learning Areas
  • Market Research
  • Brand Icon
  • Key Performance Indicators
  • Marketing and Sales Strategy
  • Customer Demographics
  • Store Profile
  • Marketing Channels
  • Market Selection Criteria
Certificate Issuance
Upon successful completion of the course, student will be awarded the Statement of Attainment (SOA) for WSQ Brand Guideline Development-4. WSQ Certification is nationally endorsed and recognised by industry partners.
Trainers
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Requirements
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Admissions

To enrol, you must fulfil the following requirements

1

Aged 16 years and above

 and 2

Possess at least 3 GCE ‘O’ Level credits with a minimum of C6 including English and Mathematics OR ES WSQ Workplace Literacy and Numeracy (WPLN) Level 5 and above OR WSQ Advanced Certificate in Fashion Technology OR TaF.tc's Advanced Certificate

 and 3

All students are required to have basic computing skills i.e. turn on the laptop, use the mouse, drag and drop files, use online search engine for research; and be a competent user of Microsoft Office.

Graduation

To graduate, you must fulfil the following requirements

1

75% attendance rate of total training hours per module

 and 2

Assessed and be competent for every module

International Students

To enrol, you must fulfil the following requirements

1

Aged 16 years and above

 and 2

High School Diploma equivalent to GCE ‘O’ Level with 3 credits including English and Mathematics OR Qualifications from professional institutes may be considered on a case-by-case basic OR Pass TaF.tc Entrance Test

 and 3

English Language Requirement – Possess a minimum credit in English at GCE ‘O’ Level or its equivalent OR IELTS score 4.5 or TOEFL score 75

 and 4

All students are required to have basic computing skills i.e. turn on the laptop, use the mouse, drag and drop files, use online search engine for research; and be a competent user of Microsoft Office.

Graduation

To enrol, you must fulfil the following requirements

1

75% attendance rate of total training hours per module. Student Pass Holders – a minimum of 90% attendance per month will be required.

 and 2

Assessed and be competent for every module
Fees & Funding
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Fees

Course Fees

S$ 161.29

Application Fee

S$ 32.70 (after 70.00% SSG funding, 20% SFMCES, inc.9% GST)

You can use

SkillsFuture Credits (SFC)

Learn more about SFC

Post Secondary Education Account (PSEA)

Learn more about PSEA

Fees

Course Fees

S$ 415.29

Application Fee

S$ 32.70 (after 70.00% SSG funding, inc.9% GST)

You can use

SkillsFuture Credits (SFC)

Learn more about SFC

Post Secondary Education Account (PSEA)

Learn more about PSEA

Fees

Course Fees

S$ 415.29

Application Fee

S$ 32.70 (after 70.00% SSG funding, inc.9% GST)

Fees

Course Fees

S$ 161.29

Application Fee

S$ 32.70 (after 70.00% SSG funding, 20% ETSS, inc.9% GST)

You can use

Absentee Payroll

Learn more about absentee payroll

Fees

Course Fees

S$ 415.29

Application Fee

S$ 32.70 (after 70.00% SSG funding, inc.9% GST)

You can use

Absentee Payroll

Learn more about absentee payroll

Fees

Course Fees

S$ 1,384.30

Application Fee

S$ 32.70 (inc.9% GST)

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Items Required For Class

  • You will need a laptop OR computer OR tablet, whichever you prefer, for viewing your E-books
  • Devices need to have a working camera and a microphone.

Testimonials
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FAQs

We highly discourage you from missing any classes since the entire program is designed to be hands-on intensive. There is also a minimum attendance requirement of 75% of training hours for Singaporean and PRs, and 90% of training hours for international students. If you do not meet the 75% attendance requirement, you will not be eligible to enjoy subsidies nor to sit for the assessment. Make sure you block off your time during your training with us or find an intake option that will ensure you do not miss any classes. You will only wish that you had more time in the class!

We do not offer any make-up or replacement classes.

Yes! You can use any SkillsFuture Credits you have to pay for course fees.

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