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Bachelor of Arts with Honours in Fashion Promotion and Communication

Online Short Course Apparel Design and Product Development
Advanced Diploma in Fashion Technology graduates can seamlessly enter the second year of the Fashion Communication and Promotion BA (Hons) programme delivered by Tembusu Institute and awarded by Kingston School of Art. Before starting the bachelor's programme, students will complete a 2-week bridging programme to ensure a smooth transition.
Overview

This curriculum immerses students in fashion communication, focusing on both digital and traditional marketing strategies. It develops skills in crafting compelling narratives and visual communication across platforms. The programme emphasises hands-on experience, allowing students to refine storytelling, brand development, and promotional techniques through real-world projects, preparing them for impactful careers. Ethical practices and sustainability are key, equipping students to promote fashion responsibly and contribute to the industry's shift towards sustainability.

Tembusu Institute offers extensive facilities, including sewing classrooms, industrial machines, and software like Adobe Creative Cloud and CLO3D.

The Details

  • FOR SKILLSFUTURE CLAIMS

    Registered Title: (Bachelor of Arts with Honours in Fashion Promotion and Communication )

    TPGateway Code:

  • total hours

    2480:00

Curriculum

Course Duration

SSG Approved Training & Assessments Hours:2480:00 Trainer Facilitated Hours (On Campus/Virtual):2480:00 Self-Directed E-learning Hours:00:00 Assessment Hours:00:00
Programme structure
BRIDGING PROGRAMME

This is a short-term, targeted preparation course that supports students' entry into Kingston University School of Art.

Programme Objectives:
  • Strengthens advanced academic writing skills tailored for higher education.
  • Enhances understanding through historical and critical analysis of fashion media.
  • Provides practical experience in fashion promotion and communication.
  • Accelerates the transition to a bachelor's programme, saving time and effort.
Modules:
  • Image, Text, and Style: Themes in the History of Fashion Media
  • To develop students' understanding of the historical development of fashion media and promotion and to enhance their academic writing skills through a 1500-word essay.
  • Historical Development of Fashion Media: Overview from the 1800s to the present, key concepts, debates, and practices.
  • Thematic Approaches: Transnational perspectives on fashion media, development of fashion promotion through different eras.
  • Critical Texts and Case Studies: Analysis of influential fashion media formats, examination of theory and practice in fashion communication.

Fashion Promotion and Communication 1

Objective: To introduce students to the practice of fashion promotion, enhance their research skills, and develop their ability to produce a fashion editorial.

  1. Introduction to Fashion Promotion:
    • Overview of fashion promotion platforms
    • importance of trend and brand evaluation.
  2. Research Methodologies:
    • Primary and secondary research techniques
    • cultural observation, and speculation.
  3. Design Process:
    • Concept formation and experimentation
    • practical application of theoretical knowledge.
Year 2
Fashion Promotion and Communications 2 (30 credits)
  • Builds on skills from Fashion Promotion and Communication 1, focusing on professional and industry practices.
  • Advances research methods, contextual understanding, and analysis of markets and consumer segments.
  • Emphasises data-driven creative outputs, brand communication, and professional presentation to target audiences.
  • Develops advanced visual communication skills, exploring innovative agendas and emerging visual platforms.
Professional Practice 2 (30 credits)
  • Focuses on developing employability skills, professionalism, self-awareness, technical expertise, career paths, and self-development.
  • Encourages defining individual creative and philosophical identity while exploring industry roles.
  • Develops visual and written communication showcasing strengths and career aspirations.
  • Prepares students for Level 6 progression, industry engagement, or study abroad during an optional placement year.
  • Includes a personal tutor programme to support academic progress.
Fashion Direction (30 credits)
  • Offers opportunities to work on externally defined projects requiring professionalism, understanding, and engagement.
  • Culminates in presenting and justifying creative outputs or promotional strategies to external audiences.
  • Supports the development of individual identity through internal and external briefs, building on prior learning and career aspirations.
Critical Issues in Fashion: Research and Practice (30 credits)
  • Builds on Level 4 content, focusing on the theorisation of contemporary fashion practice.
  • Combines lectures, seminars, workshops, tutorials, screenings, and visits to support independent research and development.
  • Deepens critical and theoretical engagement with contemporary fashion issues through seminars and assessments.
  • Introduces research methodologies via case studies and practical activities linked to contemporary fashion topics.
Year 3
Fashion Promotion Campaign (Capstone Project) (30 credits)
  • Culminates the course, synthesising theory, business application, and personal/professional practice into a self-directed project.
  • Offers the opportunity to define and visually communicate personal position and ambition within the industry.
  • Aimed at creating a professional portfolio or showcase.
Professional Showcase (30 credits)
  • Develops a visually fluent promotional activity targeting a specified audience, showcasing individual work.
  • Focuses on formulating an exit strategy, enhancing professional knowledge of global fashion promotion and communication.
  • Provides opportunities for career-focused research, analysis, and documentation of work, with support from the Personal Tutor Scheme, Careers Service, and other resources.
Fashion Realisation (30 credits)
  • Prepares students for the Fashion Promotion Campaign (Capstone Project) by negotiating and visualising a creative, concept-driven brief.
  • Focuses on developing a mature, responsible approach to individual practice within professional industry expectations. Engages with external projects/competitions to build upon existing work and contextualise it competitively within the global creative community.
Dissertation (30 credits)
  • Enables independent research in fashion studies, allowing students to develop a personal research topic and apply relevant methods.
  • Involves managing study time, engaging with feedback, and producing a 7,000-8,000-word dissertation using critical and analytical tools.
Trainers
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Requirements
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Admissions

To enrol, you must fulfil the following requirements

1

In order to be accepted directly into year 2 of BA(Hons) Fashion Promotion and Communications in Singapore, you would need to fulfill the following criteria:

 and 2

Complete TaF.tc’s Advanced Diploma in Fashion Technology + 2 weeks bridging programme

 and 3

Attainment of satisfactory level of achievement in the English language

 and 4

Evidence of sufficient financial resources on the part of the applicant or their sponsor, to cover the tuition fees, and related living costs for the period to be spent at Kingston.

 and 5

Evidence of creativity/interest in creativity

 and 6

Traditional portfolio OR Instagram, YouTube, TikTok, etc.

 and 7

Aminimum IELTS score of 6.0 overall, with no individual element scoring below 5.5.

 and 8

Kingston University accepts a variety of recognised English language proficiency tests. For the most up-to-date list of accepted tests, please visit www.kingston.ac.uk/english.

 and 9

Applicants who have completed the Advanced Diploma in Fashion Technology at Tembusu Institute and entered that qualification with an IELTS score of 5.5 overall (with no element less than 5.0) wil not be required to provide further IELTS evidence of 6.0 with no element below 5.5.

Graduation

To graduate, you must fulfil the following requirements

1

International Students

To enrol, you must fulfil the following requirements

1

Graduation

To enrol, you must fulfil the following requirements

1
Fees & Funding
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Fees

Course Fees

S$ 73,364.85

Application Fee

S$ 32.70 (after Nil/hour SSG funding, , inc.9% GST)

You can use

SkillsFuture Credits (SFC)

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Post Secondary Education Account (PSEA)

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Fees

Course Fees

S$ 73,364.85

Application Fee

S$ 32.70 (after Nil/hour SSG funding, inc.9% GST)

You can use

SkillsFuture Credits (SFC)

Learn more about SFC

Post Secondary Education Account (PSEA)

Learn more about PSEA

Fees

Course Fees

S$ 73,364.85

Application Fee

S$ 32.70 (after Nil/hour SSG funding, inc.9% GST)

Fees

Course Fees

S$ 73,364.85

Application Fee

S$ 32.70 (after Nil/hour SSG funding, 20% ETSS, inc.9% GST)

You can use

Absentee Payroll

Learn more about absentee payroll

Fees

Course Fees

S$ 73,364.85

Application Fee

S$ 32.70 (after Nil/hour SSG funding, inc.9% GST)

You can use

Absentee Payroll

Learn more about absentee payroll

Fees

Course Fees

S$ 73,364.85

Application Fee

S$ 32.70 (inc.9% GST)
Items Required For Class

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