AI Tools and Generative AI: Transform Your Skills

Course Duration

Learning Objectives

• Introduce themselves and articulate their learning goals while understanding the course structure and expectations.
• Define and explain the fundamentals of Generative AI, including key concepts such as GANs, VAEs, and the differences between classical and generative AI models.
• Identify practical business applications of Generative AI in marketing, with a focus on lead generation, sales optimization, and customer engagement.
• Apply AI tools (e.g., ChatGPT 3.5/4) to create content for various platforms, including electronic direct mail, social media posts, and blogs.
• Analyze and optimize marketing campaigns using AI-driven techniques for performance tracking, content personalization, and prompt engineering.
• Implement use cases of generative AI in marketing tools, such as virtual try-ons, personalized recommendations, chatbots, and automated email campaigns.
• Generate visual and multimedia content using generative image and video tools to support advertising and storytelling in retail and e-commerce.
• Conduct market research using AI, including identifying buyer personas, tracking trends, and developing unique selling propositions with generative tools.
• Evaluate ethical considerations in using AI, with emphasis on privacy, data protection, and the future implications of AI in the retail and marketing industry.
• Engage in interactive learning activities such as time-based quizzes, scenario-based exercises, Slido Q&As, and hands-on creative tasks to reinforce practical understanding.

Certificate Issuance